No brand is safe from Fortnite’s pop culture storm. The Terminator will be the latest IP to be featured in the battle royale. Players will be able to purchase the Sarah Connor and T-800 skins to use in-game. This is the latest in a long string of big name IP’s that have made their way to Epic Games’ giant playground. The announcement trailer can be found here.
Why does it seem like so many esports organizations have been rebranding lately? Well, they have, and Adam Fitch at Dexerto wants to tell you why. In his words, “Organizations have to consider what their brand communicates to consumers, and also how well it serves its purpose across the board. These days, branding has to be well-suited to digital channels, on merchandise and branded accessories, in broadcast graphics, and supporting assets across their entire operation.”