In The News
Nielsen and Activision Blizzard are partnering, AListDaily’s Will Drickey writes. “Nielsen will begin tracking brand exposure, performance benchmarks and viewer sentiment on several Activision Blizzard esports events this year, using its existing research methodology.”
Bioware general manager Casey Hudson started a blog to keep folks abreast of Anthem development. He said Andromeda’s failure refocused Bioware, and for Anthem, it’s about “a game designed to create a whole new world of story and character that you can experience with friends in an ongoing series of adventures.”
Darrell Gallagher, formerly of Crystal Dynamics, joined “Microsoft Studios’ executive leadership team,” Game Informer’s Imran Khan reports.
Ordinal Games has been founded by Chris Pasley, formerly of Scopely, and Alex Lien, formerly of EA. “The company is said to have already received backing through seed investment. It aims to seek new partners for further funding to support its growth,” PocketGamer.biz’s Craig Chapple reports.
Tornado? Ain’t no thang. Anton Williams only had “a couple more people left” in his Fortnite game and decided to try and finish despite seeing the house next door get its roof ripped off, PC Gamer’s Shaun Prescott reports. Anton, that wasn’t smart.
Unikrn now owns ChallengeMe.GG, The Esports Observer’s Ferguson Mitchell writes. “The Unikrn Gold cryptocurrency will be integrated into ChallengeMe.GG’s core offerings.”
Discord CEO Jason Citron did an interview with GamesIndustry.biz’s Matthew Handrahan about his platforms rapid growth and success. Here’s a snippet: “‘It’s super easy to get people on. And the people who really like that app in the browser, they get the desktop client and end up…’”
Dubai is building an esports stadium called “the Dubai X-Stadium – the first esports-dedicated venue in the Middle East,” Esports Insider’s Adam Fitch writes.
The God of War soundtrack is out on Spotify.
Happy birthday to Dota 2 player Neta “33” Shapira!