In The News
Red Bull launched “an augmented reality (AR) lens that lets gamers virtually compete” with Tyler “Ninja” Blevins, AListDaily’s Nina Aghadjanian reports. “Via the app, fans can invite his avatar into their homes for an AR experience. The immersive marketing initiative is an extension of Red Bull’s ‘Win with Ninja’ campaign in Germany.”
There’s now an LGBTQ+ tag option on Steam, Kotaku’s Nathan Grayson writes.
Azerion has acquired “the mobile game division of Spil Games. The two companies have also set up a strategic partnership,” VentureBeat’s Dean Takahashi reports.
Advocate and Hide My Ass are partnering, according to a blog post. Advocate is “an easy to use sponsorship platform that helps streamers” and Hide My Ass is a “VPN that caters to the needs of gamers with 280+ VPN servers across the world along with servers specifically dedicated for streaming and P2P file transfers.”
Extra Esports News:
Konvoy Ventures invested in Upcomer, Esports Insider’s Adam Fitch reports. “The investment comes as part of its latest round, in which financial details haven’t been disclosed at the time of writing.”
Team Liquid and HUYA are partnering, TEO’s H.B. Duran writes. “Select content livestreamed on HUYA will be translated in real-time for viewers, creating new opportunities for fan engagement.”
EPunks and AVerMedia Technologies are partnering, Duran reports. “Video capture cards will be provided to ePunks’ streaming teams and focus will be given to the organization’s broadcasting channels.”
Esports Insider, Develop and Skillshot Media are partnering, according to a press release. “Skillshot Media, the esports production company owned by Hi-Rez Studios, is thrilled to announce its upcoming partnership with Esports Insider (ESI) and Develop Conference 2019 to host a new strand of conference activity to the established industry event.”
Happy birthday Juan “Hungrybox” Debiedma!