Sponsorship within esports has really hit its stride in the past couple of years. It wasn’t too long ago that the only sponsors for esports tournaments were endemic companies that wanted to sell computer hardware. Now brands like Spotify and Louis Vuitton are sponsoring the League of Legends World Championship. So why do these brands come to League of Legends for their marketing needs? There are other esports out there. Adam Fitch at Dexerto explores the answer.
In August, CD Projekt Red’s stock hit a record high. Three months later, things have changed. The Polish game developer’s stock has fallen nearly 25% since then. Its share price has fallen to PLN 331, a far reach from the record high of PLN 461 per share and the lowest point since April 2020. All of this is obviously in response to the delay of the studio’s next big title Cyberpunk 2077. Matthew Handrahan at gamesindustry.biz has the full story.
The IOC’s Esports and Gaming Liaison Group (ELG), chaired by International Cycling Union President David Lappartient, has written to all to the summer and winter International Federations telling them they do not plan to recognize any organization as the world governing body for esports. This means that the Global Esports Federation (GEF), which was set up primarily for that very purpose, has been dealt a huge blow. Duncan Mackey at insidethegames.biz has the full story.