Fnatic has signed Lukman “Not3s” Odunaike to its talent roster. Not3s will be seen collaborating with the ‘Fnatic UK Crew’, a roster of UK-based esports professionals and content creators, playing ‘community-driven gaming titles’ such as FIFA, Fortnite, and Call of Duty. The rapper’s addition to the Fnatic lineup is said to be part of the organization’s “larger mission to continue pushing the boundaries of the gaming and esports sector as it enters mainstream culture.” Cody Luongo at Esports Insider has more.
The Story Mob will be opening a new London based European Headquarters. The opening coincides with the hiring of former Kazoo Communications Associate Director Karen Ward as the company’s new Director of Communications Europe. The Story Mob will be looking to expand their clientele beyond gaming and esports into the realm of broader digital entertainment. Thomas Lace at Esports Insider has more.
Immortals Gaming Club and Southern California Toyota Dealers have renewed their partnership, as the entities collaborate to launch their second League of Legends collegiate competition, The IMT University FALL Showdown. Both firms teamed up in May this year to create the first IMT University Showdown presented by ‘@ToyotaSoCal’, with eight collegiate esports teams competing for donations towards their schools’ esports programs. Tom Daniels at Esports Insider has more.
T1 and K-pop sensation BTS are collaborating on releasing content. If you’ve ever wanted to see Faker sing with your favorite K-pop group, I have great news. T1 joined BTS on their long running web series “Run BTS.” Truly a collaboration for the ages.